» ...for an absolutely new product we produced this six-page brochure. In order to satisfy the enormous inquiries for information as rapidly as possible using an advertising document, computer-generated realistic photos were produced quasi overnight showing the product in various situations of installation and time of day. Thus the complete variability of the application could be shown without having to produce costly studio settings. In the initial printed information, particular attention was paid to the explanation of technical/physical procedures and advantages in order to provide investors and decision makers with the necessary basic knowledge of this relatively new technology. «