» ...matching the image campaign of the company, the series of advertisements in black was placed during the same period. Repeated advertising was therefore possible relatively cheaply since printing was without special colors. The black background means that small advertisements or those not in an optimum position on the page are clearly separated from the surroundings. And since interested parties and customers of the company mention how often they have seen the many new advertisements – without an increased number of advertisements actually having been placed – this is the best praise for us. «